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Marketing Funnel Overview
Understanding impressions, CTR, Clicks, Conversion ratio, Leads, Conversions, Optimisation Metrics
Understanding payment terms CPC, CPM, CPL, CPA. Coversion from CPC to ecpm, ecpa and vice versa.
Account creation, Billing methods and understanding the Adwords Hierarchy
MCC- My client center creation, Understanding hierarchy, RTB- Real Time Bidding
Understanding Landing pages, landing page essentials, A-B testing, Split testing
How to structure campaigns, understanding search campaign dynamics, Umbrella structure, targeting, Budgets, Geotargeting
Understanding keyword types, Ad copy structure, Ad extensions, Bidding, Ad ranks etc.
Campaign creation through keyword planner tool. Traffic estimation tool
Getting right keyword structure, shared library, bulk edits, setting rules
Search Campaign Optimisation
Understanding key parameters to improve optimisation, understanding impression shares, ad rank calculation
Optimisation for devices, location, time zones etc
While you have been deciding on the keywords to run your ads it might make sense to give Google a free hand to try it’s intelligence as well to compliment your ads, hence dynamic ads can be used.
Dynamic url tracking, understanding url structure and parameters.
Understanding display targeting parameters. How to set up display ads effectively
When to use CPC bids , when to use CPM bids
Understanding differential bidding, target and bid or bid only parameters.
How to set up remarketing camapaigns, understanding remarketing tags, bidding strategies, groups etc
How remarketing works, what are cookie? Hhow do cookies work in remarketing, understanding limitations
How to set up conversion tracking code, tracking assisted conversions and impressions, first click , last click analysis
Understanding Video ad formats, bidding , true view video ads, remarketing etc
Understanding search impression metrics, display impression metrics, Ad rank calculations, Cost of clicks.
Merchant center creation, Data feed creation, Merchant center adwords linking, Shopping ad creation.
Assistance in Google Adwords certification.
You think of a domain name and buy the same, we offer you a server space on which you can run your adwords campaign live.
Every digital marketing batch gets to create a real time live campaign on Google Adwords. This ensures the learning and implementation are perfect.
Learn it from Google Partners.
Access to live adwords data so as to understand key metrics like SIS, Segement Data, Automation rules, Conversion data